Negative SEO rankings of your Drupal website are not a favorable situation for the business. Such rankings impact the overall growth of a business and never allow the needed flourish. If your Drupal website is troubling and not giving good results, it’s right time to check its ranking aspects. In this article, we would bad content and keywords tactics for SEO of Drupal website.
Copy & paste content
The copy & paste job for content is first in the long list of suggestions which can bring negative rankings to your website. Many webmasters have been found indulging in this kind of practice where only duplication is done. The content of own web pages are copied and pasted in inner pages to either escape the cost or save the time. No matter what the need is, such act would definitely fetch negative rankings for the concerned website.
Many websites have been found using duplicate content lifted straight out of someone else’ websites. This act would severely impact the rankings of a website and hamper its business prospects. If fresh content is posted, original content is used, your website is likely to get higher rankings than otherwise. So avoid any type of content duplication to benefit from favorable search engine rankings.
Automated content is definitely not a good ploy when ranking is a big concern for you. There are indeed some good software programs around; however, their efficiency is not good. Manual content with fresh words and keywords is always expected to deliver good ranking and visibility results. No matter how good such software programs are, search engines instantly identify the content produced by them. And once caught, the rankings would be impacted in a big way.
Deception through keywords
Keyword deception is another avoidable mistake that often causes negative rankings to a Drupal website. It’s known that keywords impact rankings and hence, people either overuse it or make wrong usages. Some popular keyword deception are using unrelated keywords, using more keywords than prescribed, filling the content with keywords and using someone else’ keywords for benefits. Any of mentioned use of keywords can hamper the rankings to a great deal.
Content hiding is another avoidable factor than can lower the ranking of your Drupal website. In many cases, the color of texts or keywords is matched to that of background to mislead the users and search engines. Placing tiny or unreadable texts is another ploy that many deliberately engage into for good ranking. Either of these activities can negatively impact the rankings and hence, should be avoided at all.
Your Drupal website can do better without dubious content and keyword practices. If fresh and original content are regularly posted, judicious keywords are used, your website would never get bad or negative rankings. This article has listed some bad content and keywords tactics often used to gain good rankings, and invites users to add to the suggestion.